Danica Patrick always wants more, and she didn’t wait until her racing career was in her rearview mirror to build her brand and become an entrepreneur. Now a few months into her retirement from the track, she’s pushing to further expand, hoping to utilize her health and fitness book, Pretty Intense, as a springboard onto new projects.
Could we see Danica Patrick the fitness coach, the cooking show host or even a yoga instructor? In her mind, nothing is out of reach.
“There are so many different ways I could go with other businesses,” Patrick told For The Win. “So there’s mind-body and sort of this more spiritual and metaphysical side of things, and then there’s the workout program itself, which could live in so many different capacities.
“It could be an app, it could be an online program, it could also find other specialty delivery systems that I’ve been thinking about. And then there’s the cooking, which could be a cookbook itself. It could be a cooking show.”
Without revealing any specifics, Patrick said she’s seriously considering a variety of opportunities, which could also include another book.
But she’s already experimenting with a online fitness program inspired by her book’s workouts and recipes that’s designed for employees of GoDaddy, which sponsored her “Danica Double” farewell tour at NASCAR’s Daytona 500 in February and IndyCar’s Indianapolis 500 in May. Her GoDaddy Fit program started in August and will go through November, and it includes fitness and nutritional feedback from Patrick as she embraces a coaching role.
She even gets a little in-person practice while doing the workouts herself, explaining that at the gym this week, she helped someone work through the challenges of handstand walks.
Patrick’s mastery of yoga practice is well-known and documented too, so is that another instructor realm she’d like to explore too?
“I’ve actually entertained the idea of doing a 200-hour teacher training in yoga — just for myself, not to coach necessarily or be a teacher, but for the knowledge and the very dedicated, consistent practice for a span of time,” she said.
“I love yoga, and I’m pretty good at it. But I would need to know more. There are so many teachers that have such a great base of knowledge for the poses and all the different things and everything in another language, and they intimidate me to have to know more before I do that.”
Whether it’s as a fitness instructor or trainer, a cooking show host or writing another book, Patrick is far from complacent when it comes to her business ventures, which also include her Warrior clothing line and California winery, Somnium.
She’s always searching for new ways to improve herself and, especially on social media — where she often shares the specifics of her workouts — encouraging others to follow her lead.
So while new projects haven’t been finalized, she’s confident about the direction she wants to go in.
“I love helping people, I love to coach, I love to see people realize their best self and realize their potential and be able to do things they hadn’t done before or improve,” Patrick said.
“It’s just that for me, a one-on-one kind of (training) thing is really not a big enough reach. So for me, it’s about figuring out how you can help people, mentor, inspire, and somewhat coach but do it in a larger platform.”