Obsessed With Golf

The tell-tale signs that you are a true…

5 Flexible memberships

Many find it difficult to justify a full membership as they won’t have sufficient opportunities to make use of it.

Occasional golfers could be brought more solidly into the fold with a flexible option.

If an individual considering taking up the sport more seriously sees their local club is offering a cost-effective, flexible membership that can be tailored to suit them, they might be prepared to take the plunge.

They might then go on to become a committed golfer as their interest in the game develops.

They might also encourage friends or family to take up the game, too…

6 Family-friendly clubs 

Generally speaking, those with families want to spend time with them, so golf clubs must provide an environment where families feel they can enjoy activities together, both on and off the course.

Clubs should offer family events, group coaching and junior coaching.

Time slots should be dedicated to family groups and clubs should host open days to introduce non-golfing families to the facilities and all the benefits that golf can deliver.

In the clubhouse, the atmosphere should be welcoming, fun and inclusive.

At too many clubs in the UK, an old-fashioned attitude of male-dominated stuffiness still pervades. This has to go.

If a potential golfer sees a golf club as somewhere that he or she is able to enjoy time with the family, then the prospect of becoming involved will be far more appealing than if it appears to be purely an individual indulgence.

7 Ready golf

Slow play is a significant negative issue for golf.

At a time when there’s a perception that we are all ‘time poor’, the prospect of five-hour rounds is not appealing to even the most ardent of golf fan, let alone someone about to take up the sport.

Clubs should embrace the concept of ‘ready golf’ for all stroke play, whether casual or competitive, and dispatch with the antiquated notion of the ‘honour’ system on the tee.

If the average round of golf were an hour shorter and there was less tiresome waiting, more people would want to play the game, there’s no doubt about it.

8 Shorter Formats 

Clubs need to experiment with different formats

Staying on the theme of time, people won’t always have enough at their disposal to play a full 18 holes.

For that reason, clubs should offer more in the way of nine-, six- and even three-hole events, particularly for families and juniors.

If you can only spare an hour-and-a-half out of your day for golf, an (organised) six-hole event could be just the ticket.

When the days are at their longest, there’s an opportunity for people to golf after school or work and squeeze in 18 holes.

But for the majority of the year, teeing off at 5.30pm and completing a full round is simply not on the cards.

But if people were teeing off at that time to play a six-hole sweeper before heading into the clubhouse for a burger and to watch the football, then far more might look at that as a fun option and a reason to take up golf.

9 More facilities 

If there were more places to try golf for the first time, more would do so and more would take up the sport properly.

Visiting a driving range or golf- simulator venue can be done any time of the day and it can take as little as 20 minutes to get a proper feel for the excitement of hitting a golf ball.

Topgolf demonstrates how fun golf can be if packaged correctly.

At Topgolf Las Vegas, there are 107 bays booked out from 9am to 2am every day – there are swimming pools, DJs, food and a concert venue.

It’s cool…

10 Image change 

Golf can be cool and we need to spread the word

And that’s the thing that would really get more people into the game – if golf was seen as cool.

Golf still struggles with its image; if non-golfers are asked to describe the average protagonist they will likely say some, or all of, the following things: white, middle-aged, overweight, man, bad sweater, pleated slacks.

But golf can be a stylish activity: sharply dressed men and women in chic surroundings.

It’s an out-there suggestion, but could the governing bodies get together to employ a leading global PR firm to take on the task of improving golf’s image?

More coverage for celebrity golfers, get golfers on the covers of fashion mags, get fashion houses producing golf-inspired ranges.

Golf can look cool and we need to get that message across.

How do you think golf should attract more players in the UK? Let us know your thoughts on our social media channels


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