The fighter took to social media from his whiskey distillery in a Peaky Blinders-esque outfit
MMA star Conor McGregor pays tribute to his grandad in his latest Instagram post.
The fighter took to social media from his whiskey distillery in a Peaky Blinders-esque outfit to say that he is about to take over the whiskey market with his brand Notorious.
He went on to remember his late grandfather who was a lover of the drink as well, saying he wishing his relative could give him feedback on his creation.
In the post he said: “Working hard at my Whiskey distillery. It is in my opinion, the finest distillery we have on this great island.
“We have the purest soil, with the freshest Irish spring water, and our golden Irish grain and malt is so golden, sun glasses are required to look directly at them.
“I respect Jameson, the current number 1. But I am coming in strong. I am coming in passionate. I am coming to take over!
“77 acres of un-matched Irish soil. Creating an un-matched Irish whiskey. We are producing nothing but liquid gold here. Proper liquid gold.”
He went on to remember his late grandfather who was a lover of the drink as well, saying that he wished his relative could give him feedback on his creation.
He said: “I know my granda is looking down on me now, proud of my creation. I would love for him to be here to get his feedback. He was an avid, avid whiskey man.
“He was also one of the main campaigners for “early house pubs” before they were made legal across the country.
“He loved his whiskey more than he loved his breakfast and I KNOW that he would love this! One day Granda.”
The UFC sensation launched his whiskey last year after losing to Floyd Mayweather, rocking up to his post-fight press conference in a paisley suit and with a bottle of the good stuff.