When LeBron James does something, people pay attention. So when the NBA superstar donned a Las Vegas Aces shirt in a picture on social media, it naturally turned some heads.

The NBA’s most recognizable player was showing support for the WNBA via his massive social media following. For those in the WNBA, it spoke volumes. Yet it was just the latest example of a growing trend that has seen NBA players, coaches and the league itself continuing to increase its public support and encouragement of the WNBA and its players.

“My No. 1 thing right now is the NBA’s advocacy of our league is helping to kind of make it more socially acceptable, if you will, to wear a WNBA jersey if you’re a millennial, if you’re 20-30, that ESPN audience,” said Minnesota Lynx head coach Cheryl Reeve, who has long championed for more exposure for the league. “It’s not just LeBron, but that’s just the most recent thing in my head. There’s just so many ways that the NBA’s…


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