The NFL season is almost here, guys. Football! You can tell it’s close because people are buying tickets to games. But which games are the hottest and which teams are seeing an uptick in sales? Glad you asked and, fortunately, the folks at StubHub have some ticket sales data for us to dive into and examine ahead of the 2018 NFL season.

Let’s break it down by categories but know this: Eagles fans aren’t drifting quietly into the night after winning a Super Bowl, and Jaguars fans are only MORE enthused by the team’s success.

We can tell by looking at the most popular game of the year… 

Top Games for 2018 NFL Season

That game, as it turns out, is a fever dream for NFL executives who want to see the league eventually put a team in London. As it turns out, the top-selling game for 2018 so far involves the Jaguars and Eagles playing in London (a “home” game for Jacksonville).

Also, some breaking news: the Cowboys remain popular.


via StubHub

The London love isn’t entirely a surge of overseas fans though: 37 percent of the sales for that game are coming from the state of Pennsylvania. That’s StubHub’s highest percentage of sales from a single state for a London game in the company’s history of tracking such matters. It’s also the first time an international game has popped up on this list, which should reveal a surprising fact for the NFL: IF YOU PUT GOOD TEAMS IN LONDON WE WILL WATCH THOSE GAMES. 

More on the NFL

Fascinating to see the Packers hosting a bunch of games on there, right? It goes to show you that Vikings fans and Bears fans are highly optimistic about this season. Enjoy your trip to Lambeau Field guys, I’m sure nothing can go wrong! 

Desperately wish you had a 30-minutes-or-so, daily NFL podcast in your podcast app every morning by 6 a.m.? Put some Pick Six Podcast in your life and join Will Brinson as he breaks down the latest news and notes from around the league, as well as the win totals on a team-by-team schedule. It’s a daily dose of football to get you right for that commute or gym trip. Subscribe: via iTunes | via Stitcher | via TuneIn | via Google Play

Trendiest Teams

Winning cures everything, and if you need further proof, just look at the growth in StubHub’s top team year-over-year. The Jacksonville Jaguars saw a 318 percent (!) growth in terms of ticket sales over the last year. If you think going to the AFC Championship Game and looking like a budding defensive dynasty generates sales, imagine what would happen if they traded for Teddy Bridgewater

The other teams on that list shouldn’t be shocking either: the 49ers are one of the trendiest teams in the league thanks to Jimmy Garoppolo coming to town, the Rams are trending towards becoming a perennial playoff contender and are the top NFC West favorites, the Eagles just won the Super Bowl and the Jets just landed Sam Darnold, injecting hope straight into the veins of their fans. 

Over the last four years (click above), the Rams dominate the growth on StubHub — moving to a new city and having the team be good might pay off pretty nicely for the Rams and the NFL. You’ll notice the Raiders are on the list as well. 

Top Week 1 Games

How aggressively are Cowboys fans hoping for a big year? The top in-demand game for the entire 2018 season isn’t the Eagles hosting the Falcons (No. 2), it’s Dallas visiting Carolina to play the Panthers on the first Sunday of the season. It has a lower average price than the Falcons at Eagles, but that shouldn’t be surprising considering Atlanta-Philly is on a Thursday and is the first game of the year and the first Eagles game since they won the Super Bowl. 


via StubHub

So as you can see, the Jaguars and Eagles are very, very popular. But, they’re not the MOST popular team …

Top Teams

The Cowboys cannot be toppled. Even as their offensive linemen drop like flies, the Cowboys reign supreme in terms of ticket sales. Look at these animals: FOUR STRAIGHT YEARS as the top-selling team according to StubHub’s data. There’s probably something about people being adults in the ’90s growing up as Cowboys fans and teaching their kids to be Cowboys fans despite not living in Texas (they were America’s team!) and therefore there are people all over the country trying to get to Cowboys games when they travel. See: above with the Panthers matchup in Week 1. 

So what’s the main takeaway here? The Cowboys are very popular, but the Jaguars are coming for them. Jacksonville: America’s NEW Team? Sure why not. 


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