Jack Hewitt is actually 31. Not true, but the truth is that Jack Hewitt is a powerhouse of a human being and a marketing force to be reckoned with. From concepting and producing Airblaster’s MARCH movie, to launching SKOLF Tour, to inventing the Burrito Holster, Jack’s penchant for producing gold and telling great stories is well beyond his years. To top it off, he ‘s got a heart of gold. I’m lucky to call Jack a friend, I’m proud of his accomplishments thus far, and I look forward to the stories he’ll author and bring to life in the future. Also, his name is actually John, and he’s 29, born March of 89. Like I said we’re friends… and I’ve booked plane tickets for him before. — Jesse Grandkoski
Birthdate: March 31st, 1989
Current Title: Marketing Manager
What does your current position in the snowboarding industry entail? Describe a typical day on the job.
My position entails a lot of juggling. I’m Marketing Manager, Team Manager, Social Media Manager, etc. so I’m always juggling. A typical day entails ripping the keyboard from 9 to 5. It’s really just a lot of communicating and making sure all our initiatives and relations are progressed and maintained each day. Jesse Grandkoski and I write the annual marketing budget together and that is basically my outline and guiding force to manage my projects. I check in and talk to the team, the media, our brand partners, resort partners, etc. etc. and just keep communication flowing. We have an annual circuit of designing next season’s line, produce the catalog to sell the line, produce our Sales Meeting, hit the trade show circuit, produce all of our in-house marketing content, go snowboarding for ourselves when we can, prep throughout the “off-season”, then repeat the circuit all over again.
Where are you from and where do you currently call home?
Originally born in the UK, but moved all over and grew up in Chicago. I live in Portland, OR.
How did you start snowboarding?
I think I was ten. My friend Mike magically had a snowboard in his garage one day. In the Chicago suburbs. I think it was his older brother’s and he gave it to Mike. It was a directional, square tail K2 with a pink top sheet and B&W repeating K2 logo on the base, and it pretty much blew my mind just looking at it in the garage. I came home changed, my parents were like, “what happened to you?”. I was super blessed that my parents saw something at that moment and they got me into snowboarding. I definitely owe them everything. There was a middle school Ski Bus we got to be a part of and go night boarding at a Midwest ski resort made from a recycled landfill! It was the coolest thing I had ever done haha. Never forget.
At what point did you realize that you wanted to work in the snowboard industry?
It was… probably around the end of high school. I was obsessed with snowboarding and snowboard magazines, and all the art and production that went into everything that was snowboarding. Then I realized I wanted to go to school in order to get involved with the production of all the media I was tripping over. I wanted to snowboard and travel as much as possible forever.
And how did you make that happen?
I went snowboarding. I stacked up production, design, and planning experience in Portland where things were happening. And I met people. Claiming a networking skill and an awesome community for the win.
The best advice I can give anyone is don’t be a sissy and meet people. Introduce yourself to people. Meeting people happens at events. Go to the events, participate, network, learn how the industry operates and where you can fit in.
Who did you look up to in the industry for inspiration?
This one is funny because I definitely looked up to Jesse G and Travis for starting Airblaster. And now I work for Jesse at Airblaster. I looked up to Andy Wright for his photography and his involvement in seemingly everything I was tuned into in snowboarding. Robot Food was a god, I looked up to everyone involved in Robot Food. And Travis, Scotty, and Louie for producing Bike Car! Do you remember how epic Bike Car was/is!? I want to rent a theater in Portland and screen that film just for fun, I’ll pay for it out of pocket, I’m going to do that. I looked up to/still look up to Sean Genovese. Both Sean and Jeff at DWD. Sean is a style god and his art direction at DWD is pure snowboarding. I drew a picture of a dead dinosaur and emailed a photo of it to Sean one time, and he responded to me and it blew my mind. Currently, I secretly look up to Dave Marx (lol). Don’t tell him I said that though. And I look up to Gray Thompson, for everything he does, he’s the best. Have to cut myself off there.
What do you feel has been your biggest impact in your line of work?
Biggest impact…I’m really stoked on what we’re doing with the Airblaster SKOLF event series/world tour. It has been quoted by many as the best event in snowboarding right now. The energy at every event and the feedback we are getting is amazing, its ultimately a giant community jam session disguised as a “competition”. SKOLF is really bringing people together and creating lasting memories and we are pretty proud of that.
I’m also proud to own a piece of the progression and growth of Airblaster. Joining Airblaster comes with this funny Spider Man complex, with great power comes great responsibility, I’m in charge of preserving one of the greatest brands in snowboard history. Airblaster is wrapped up in a very special time and place in snowboard history and keeping the original energy and feel alive is really important. We are 100% privately owned and competing against some pretty major companies in the outerwear market. We’re still here! Can’t stop, won’t stop. We want to challenge customers/snowboarders to think about where their dollars are going, what they are supporting with every dollar spent buying Airblaster product.
What do you want to accomplish that you haven’t yet?
I’d like to keep growing and evolving the SKOLF tour and improve the level of golf-style media coverage/broadcasting. We’ve only scratched the surface of how far you can take it. Shoutout to Taylor Carlton, Preston Strout, and Jesse Burtner for igniting the live commentary fire with us at the Masters Championship at Copper last winter. We have to bring SKOLF to Japan and every corner of the globe where snowboarding exists. Big/funny plans in the works right now.
I’d like to produce SKOLF World Tour: The Movie
I’d like to produce a month-long film project in Japan with the AIR Team.
I’d honestly like to get everyone possible in a Ninja Suit because the Ninja Suit legitimately improves your life and every outdoor, cold weather experience. If you don’t own one, you need one.
And I would like to buy an Airblaster Private Jet and call it The Air Blaster. Then we can blast the air and pick up Drake from his house and bring him on tour with us.
Anyone you’d like to thank?
Jesse Grandkoski, Tyler Scharpf, Joe Torsey, Eric Wallis, NJ Petersen, Owen Ringwall, my friend Mike with the K2 I mentioned earlier, my parents, my girlfriend, my best bud Aiden, Travis Parker & Tim Eddy as spirit animals, The whole AIR Team, Seamus Foster, PatchPimp, Drake, Jerry, Bob & Phil.