Jack Hewitt is actually 31. Not true, but the truth is that Jack Hewitt is a powerhouse of a human being and a marketing force to be reckoned with. From concepting and producing Airblaster’s MARCH movie, to launching SKOLF Tour, to inventing the Burrito Holster, Jack’s penchant for producing gold and telling great stories is well beyond his years. To top it off, he ‘s got a heart of gold. I’m lucky to call Jack a friend, I’m proud of his accomplishments thus far, and I look forward to the stories he’ll author and bring to life in the future. Also, his name is actually John, and he’s 29, born March of 89. Like I said we’re friends… and I’ve booked plane tickets for him before. — Jesse Grandkoski

Birthdate: March 31st, 1989

Current Title: Marketing Manager

Popping through the mist, Jack scores a little airtime while on set for Airblaster’s March. PHOTO: Kazu Kitayama

What does your current position in the snowboarding industry entail? Describe a typical day on the job.

My position entails a lot of juggling. I’m Marketing Manager, Team Manager, Social Media Manager, etc. so I’m always juggling. A typical day entails ripping the keyboard from 9 to 5. It’s really just a lot of communicating and making sure all our initiatives and relations are progressed and maintained each day. Jesse Grandkoski and I write the annual marketing budget together and that is basically my outline and guiding force to manage my projects. I check in and talk to the team, the media, our brand partners, resort partners, etc. etc. and just keep communication flowing. We have an annual circuit of designing next season’s line, produce the catalog to sell the line, produce our Sales Meeting, hit the trade show circuit, produce all of our in-house marketing content, go snowboarding for ourselves when we can, prep throughout the “off-season”, then repeat the circuit all over again.

Where are you from and where do you currently call home?

Originally born in the UK, but moved all over and grew up in Chicago. I live in Portland, OR.

Jack somehow manages to find time to log hours in the mountains and off the grid when he’s not cranking away on a computer. PHOTO: Shaun Daley

How did you start snowboarding?
I think I was ten. My friend Mike magically had a snowboard in his garage one day. In the Chicago suburbs. I think it was his older brother’s and he gave it to Mike. It was a directional, square tail K2 with a pink top sheet and B&W repeating K2 logo on the base, and it pretty much blew my mind just looking at it in the garage. I came home changed, my parents were like, “what happened to you?”. I was super blessed that my parents saw something at that moment and they got me into snowboarding. I definitely owe them everything. There was a middle school Ski Bus we got to be a part of and go night boarding at a Midwest ski resort made from a recycled landfill! It was the coolest thing I had ever done haha. Never forget.

At what point did you realize that you wanted to work in the snowboard industry?
It was… probably around the end of high school. I was obsessed with snowboarding and snowboard magazines, and all the art and production that went into everything that was snowboarding. Then I realized I wanted to go to school in order to get involved with the production of all the media I was tripping over. I wanted to snowboard and travel as much as possible forever.

And how did you make that happen?

I went snowboarding. I stacked up production, design, and planning experience in Portland where things were happening. And I met people. Claiming a networking skill and an awesome community for the win.

The best advice I can give anyone is don’t be a sissy and meet people. Introduce yourself to people. Meeting people happens at events. Go to the events, participate, network, learn how the industry operates and where you can fit in.

A model citizen–most of the time. PHOTO: Kazu Kitayama

Who did you look up to in the industry for inspiration?
This one is funny because I definitely looked up to Jesse G and Travis for starting Airblaster. And now I work for Jesse at Airblaster. I looked up to Andy Wright for his photography and his involvement in seemingly everything I was tuned into in snowboarding. Robot Food was a god, I looked up to everyone involved in Robot Food. And Travis, Scotty, and Louie for producing Bike Car! Do you remember how epic Bike Car was/is!? I want to rent a theater in Portland and screen that film just for fun, I’ll pay for it out of pocket, I’m going to do that. I looked up to/still look up to Sean Genovese. Both Sean and Jeff at DWD. Sean is a style god and his art direction at DWD is pure snowboarding. I drew a picture of a dead dinosaur and emailed a photo of it to Sean one time, and he responded to me and it blew my mind. Currently, I secretly look up to Dave Marx (lol). Don’t tell him I said that though. And I look up to Gray Thompson, for everything he does, he’s the best. Have to cut myself off there.


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