Preparations are still underway in advance of an international curling event slated to come to Chatham next month.
Chatham-Kent councillors received an update Monday concerning the Pinty’s Grand Slam of Curling, Princess Auto Elite 10 event, which takes place at the Thames Campus Arena from Sept. 26-30.
Last year, representatives from the Chatham Granite Curling Club approached municipal administration with a proposal to bring the televised event to the community.
The event brings the 10 top-ranked female and male curling teams in the world.
“People from all across Canada have the potential to see Chatham-Kent,” said Chatham Coun. Doug Sulman. “That should get us some real good coverage.”
Representatives from Sportsnet have reviewed and approved Thames Campus Arena as an acceptable venue for the event.
Council previously approved guaranteeing the hosting fee of $160,000, payable from the net proceeds of the event to Rogers Media.
This guarantee only comes into play after the net proceeds of the event are confirmed and if they are not sufficient to provide the hosting fee payment, a staff report stated.
Council supported that $10,000 be provided to the curling committee to market and promote the event. Also approved was an additional $40,000 toward supporting the event.
Chatham-Kent will benefit from the national and local marketing campaign that includes commercial spots, in-ice logos, and rink board advertising, all broadcast in over 20 hours of international television coverage on Rogers Sportsnet, the report stated.
“Chatham-Kent has yet to focus on the sport tourism market. Hosting the Princess Auto Grand Slam of Curling event would provide Chatham-Kent with the opportunity to capitalize on this financially lucrative market and take the first steps in supporting a rare sport tourism opportunity of international significance,” the report stated.
“Stakeholders would see an increase in accommodation and restaurant bookings, along with the potential for retail and miscellaneous spending.”
Representatives from Sportsnet noted that an economic impact assessment of a curling bonspiel in the greater Truro/Colchester County area of Nova Scotia generated more than $1.25 million in direct benefits to businesses.
Full package tickets are available at https://ckelite10.goigniter.com/
Tickets are also available on the Chatham Granite Club website or the municipal website under ‘Tourism.’
The top 10 men and women’s teams will be announced by Sportsnet approximately mid-August. Combination ticket packages and single-day ticket packages go on sale shortly after the announcement of the teams.
The final draws with scheduled teams will be announced later this month.
“Event planning for parking, box office, security, liquor licence, traffic flow, volunteers, technical setup, food and beverage, connectivity setup, C-K promotional video and logo placement are close to completion,” the report stated.